Studies and researches
Vol. 15 Issue 1 - 6/2023
Applications of Decomposed Theory of Planned Behaviour in Making Decision to Adopt a Career in Social Entrepreneurship
The
primary objective of the research is to identify the determinants that
influence the decision-making process of entrepreneurs in pursuing a social
enterprise. The study is based on the Decomposed Theory of Planned Behaviour,
which is a well-known framework used to forecast intentions, encompassing
social entrepreneurial career intentions. However, prior research has
predominantly focused on conventional entrepreneurship. The central aim of this
research is to explore whether there are any variations in the factors that
influence the intention of establishing a social enterprise as a means of
conducting one's own business. The current study specifically investigates the
degree of correlation between Decomposed Theory of Planned Behaviour predictors
and the intentions of pursuing a socially entrepreneurial career. The research
compares the determinants that underlie the decision to launch a social
enterprise based on a comprehensive sample of 142 Romanian social entrepreneurs
and their evaluations of social entrepreneurial career intentions. The findings
validate the widespread impact of attitudes and perceived behavioural control
(self-efficacy) on social entrepreneurial career intentions, as well as the
effects of subjective norms.
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Keywords:
entrepreneurial career, social entrepreneurship, intention, Decomposed Theory of Planned Behaviour, factors
JEL:
M14, M21
entrepreneurial career, social entrepreneurship, intention, Decomposed Theory of Planned Behaviour, factors
JEL:
M14, M21